CRM & Marketing Platform
Welcome to the DigiWedge CRM & Marketing Platform documentation. This platform provides a unified customer intelligence and marketing solution for clubs.
What is the CRM Platform?
A unified customer intelligence and marketing platform that:
- Aggregates customer data from SCL (membership), TeeTime (golf), and Messaging (communications)
- Enables smart segmentation using cross-service data
- Automates marketing campaigns and customer journeys
- Publishes content to social media platforms
- Promotes events and tournaments across all channels
The Four Pillars
| Pillar | Description |
|---|---|
| Customer Intelligence | Unified profiles, timeline, scoring |
| Marketing Automation | Journeys, triggers, scheduling |
| Campaign Manager | Segments, targeting, A/B testing |
| Social Integration | Facebook, Instagram, Twitter publishing |
Quick Start
- Getting Started - Platform overview and setup
- Customer Profiles - Understanding customer data
- Segmentation - Building customer segments
- Campaigns - Creating marketing campaigns