Campaign Types
Campaigns are one-time or recurring messages sent to a specific audience. Understanding the different campaign types helps you choose the right approach for your goals.
Campaign Types Overview
Email Campaigns
Best for newsletters, promotions, detailed information, and visual content.
When to Use Email
| Scenario | Why Email Works |
|---|---|
| Monthly newsletters | Room for detailed content and images |
| Event promotions | Include full details, images, registration links |
| Member updates | Share comprehensive information |
| Special offers | Showcase multiple offers with visuals |
Email Features
- Rich formatting - Add images, buttons, and styled text
- Personalization - Include member name, preferences, and history
- A/B testing - Test subject lines and content
- Link tracking - See what members click on
- Open tracking - Know who reads your emails
Use a compelling subject line! It's the first thing members see and determines if they'll open your email.
SMS Campaigns
Best for urgent messages, reminders, and time-sensitive offers.
When to Use SMS
| Scenario | Why SMS Works |
|---|---|
| Tee time reminders | Immediate, hard to miss |
| Weather closures | Urgent notification |
| Flash sales | Time-sensitive, creates urgency |
| Booking confirmations | Quick acknowledgment |
SMS Considerations
- Character limits - Keep messages under 160 characters to avoid splitting
- Cost - SMS costs more per message than email
- Opt-in required - Members must consent to receive SMS
- Timing - Respect quiet hours (avoid late night sends)
SMS should be reserved for important, time-sensitive communications. Overuse leads to opt-outs.
Push Notifications
Best for engaging app users with real-time updates.
When to Use Push
| Scenario | Why Push Works |
|---|---|
| Score updates | Real-time engagement |
| Competition results | Immediate notification |
| Check-in reminders | Location-triggered |
| New content alerts | Drive app engagement |
Push Features
- Instant delivery - Appears immediately on device
- Rich media - Include images and action buttons
- Deep linking - Open specific app screens
- Segmentation - Target specific user groups
Multi-Channel Campaigns
Reach customers through their preferred channel or use multiple channels for maximum impact.
Multi-Channel Strategy
Example: Tournament Promotion
├── Email (Day 1) - Full details and registration link
├── Push (Day 3) - Reminder for app users
├── SMS (Day 7) - "Last chance to register!"
└── Email (Day 10) - Final reminder with countdown
Channel Selection Matrix
| Goal | Primary Channel | Secondary |
|---|---|---|
| Awareness | Push | |
| Urgency | SMS | Push |
| Engagement | Push | |
| Detailed info | - |
Multi-channel campaigns can increase response rates by 30% or more compared to single-channel approaches.
Choosing the Right Campaign Type
Decision Guide
Ask yourself these questions:
-
How urgent is the message?
- Very urgent → SMS or Push
- Not urgent → Email
-
How much content do I need to share?
- Lots of details → Email
- Quick update → SMS or Push
-
What action do I want?
- Read in-depth → Email
- Click one button → Push
- Reply or call → SMS
-
What's my budget?
- Limited → Email (lowest cost)
- Flexible → Multi-channel
Campaign vs Journey
| Aspect | Campaign | Journey |
|---|---|---|
| Timing | One-time or scheduled | Triggered by events |
| Audience | Fixed at send time | Dynamic enrollment |
| Complexity | Single message | Multi-step sequence |
| Best for | Announcements, promotions | Onboarding, nurturing |
Next Steps
- Creating a Campaign - Build your first campaign
- Scheduling & Sending - Set the perfect send time
- Campaign Analytics - Measure your success