Connecting Social Accounts
Connect your club's social media accounts to manage all your social presence from one place.
Supported Platforms
| Platform | Features Available |
|---|---|
| Pages, posting, scheduling, analytics | |
| Business accounts, posting, scheduling | |
| Twitter/X | Posting, scheduling, engagement |
| Company pages, posting, scheduling |
You'll need admin access to your club's social accounts to connect them. Contact your IT team if you don't have the necessary permissions.
Connecting Facebook
Start Connection
- Go to Marketing → Social Media
- Click Connect Account
- Select Facebook
Log In to Facebook
- A Facebook login window will appear
- Enter your Facebook credentials
- Click Log In
Note: Use an account that has admin access to your club's Facebook Page.
Grant Permissions
- Review the permissions requested
- These typically include:
- Manage Pages
- Create Content
- View Insights
- Click Allow to grant permissions
Select Your Page
- Choose your club's Facebook Page from the list
- If you manage multiple pages, select the correct one
- Click Connect Page
Verify Connection
- You'll see a success message
- Your Facebook Page now appears in the connected accounts list
- Test by creating a draft post
Connecting Instagram
Instagram must be a Business Account connected to a Facebook Page to work with the CRM. Personal accounts cannot be connected.
Prerequisites
Before connecting Instagram:
- Convert your Instagram to a Business Account
- Connect it to your club's Facebook Page
- Ensure you're an admin of both accounts
Start Connection
- Go to Marketing → Social Media
- Click Connect Account
- Select Instagram
Connect via Facebook
- Log in to Facebook (if not already)
- The system will find Instagram accounts linked to your Pages
- Select your club's Instagram account
Confirm Connection
- Review the connection details
- Click Connect Instagram
- Your account appears in the connected list
Connecting Twitter/X
Start Connection
- Go to Marketing → Social Media
- Click Connect Account
- Select Twitter/X
Authorize the App
- A Twitter authorization page opens
- Review the permissions
- Click Authorize app
Verify Connection
- You'll be redirected back to the CRM
- Your Twitter account appears connected
- Test with a draft tweet
Connecting LinkedIn
Start Connection
- Go to Marketing → Social Media
- Click Connect Account
- Select LinkedIn
Log In to LinkedIn
- Enter your LinkedIn credentials
- Use an account with admin access to your Company Page
- Click Sign In
Select Company Page
- Choose your club's Company Page
- Click Connect Page
- Verify the connection succeeded
Managing Connected Accounts
Viewing Connected Accounts
Go to Marketing → Social Media → Settings to see:
- All connected accounts
- Connection status
- Last sync time
- Available features per account
Account Status Indicators
| Status | Meaning |
|---|---|
| 🟢 Connected | Working normally |
| 🟡 Reconnect Needed | Token expired, needs re-authentication |
| 🔴 Disconnected | Connection lost, needs setup again |
Reconnecting Expired Accounts
Social platforms require periodic re-authentication:
- Find the account with "Reconnect Needed" status
- Click Reconnect
- Log in to the platform again
- Grant permissions
- Account status returns to "Connected"
Set a calendar reminder to check your connections monthly. This prevents posting failures from expired connections.
Disconnecting an Account
To remove a connected account:
- Go to Social Media → Settings
- Find the account to remove
- Click the ⋮ menu
- Select Disconnect
- Confirm the disconnection
Disconnecting an account will cancel any scheduled posts for that platform.
Multi-User Access
Who Can Manage Connections?
| Role | Can Connect | Can Post | Can View Analytics |
|---|---|---|---|
| Admin | ✓ | ✓ | ✓ |
| Marketing Manager | ✗ | ✓ | ✓ |
| Staff | ✗ | ✗ | ✓ |
Sharing Access
Once connected by an admin, other authorized users can:
- Create and schedule posts
- View performance analytics
- Manage the content calendar
Troubleshooting Connections
"Connection Failed"
| Cause | Solution |
|---|---|
| Incorrect credentials | Verify username/password |
| Insufficient permissions | Check you're an admin |
| Platform outage | Wait and try again |
| Browser blocking popup | Allow popups for this site |
"Reconnect Required" Frequently
If you're constantly reconnecting:
- Check if the platform password changed
- Verify admin access hasn't been revoked
- Ensure no security apps are blocking tokens
Can't Find My Page
If your Facebook/LinkedIn Page doesn't appear:
- Confirm you have admin access
- Check the page isn't restricted
- Try logging out and back in to the platform
Instagram Not Appearing
Common issues:
- Account isn't a Business Account
- Not linked to a Facebook Page
- Facebook Page not connected first
Security Best Practices
Account Access
- Use accounts with minimum necessary permissions
- Don't share social media passwords via the CRM
- Enable two-factor authentication on all social accounts
Regular Audits
- Review connected accounts quarterly
- Remove accounts no longer needed
- Check who has posting permissions
If an Account is Compromised
- Immediately disconnect from the CRM
- Change passwords on the social platform
- Review and delete any unauthorized posts
- Reconnect with new credentials
Next Steps
- Creating Posts - Start posting content
- Scheduling Posts - Plan your content calendar
- Tracking Engagement - Monitor performance