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Creating Posts

MarketingAdmin

Create engaging social media content for all your connected platforms from one place.

Creating a New Post​

1

Open Post Creator

  1. Navigate to Marketing → Social Media
  2. Click Create Post
  3. The post composer opens
2

Select Platforms

  1. Check the current connected platforms to post to:
    • ☑️ Facebook
    • ☑️ Instagram
    • ☑️ Twitter/X
  2. You can select one or multiple platforms
3

Write Your Content

  1. Enter your post text in the main field
  2. Use the character counter to stay within limits
  3. Add hashtags, mentions, and emojis as needed
4

Add Media

  1. Click Add Image or Add Video
  2. Upload from your computer or select from the media library
  3. Add alt text for accessibility
  4. Adjust cropping if needed
5

Preview and Publish

  1. Click Preview to see how it looks on each platform
  2. Choose Post Now or Schedule for later
  3. Click Publish to send

Platform-Specific Considerations​

Character Limits​

PlatformCharacter Limit
Facebook63,206 (but keep shorter)
Instagram2,200
Twitter/X280

LinkedIn is planned as a future provider, but it is not currently available for connection or publishing.

Just because you CAN write 63,000 characters doesn't mean you should. Optimal post length for engagement is 40-80 characters on most platforms.

Image Specifications​

PlatformRecommended SizeAspect Ratio
Facebook1200 × 630 px1.91:1
Instagram Feed1080 × 1080 px1:1 (square)
Instagram Stories1080 × 1920 px9:16
Twitter/X1200 × 675 px16:9

LinkedIn media guidance will be added when LinkedIn is promoted to a current connectable provider.

Video Specifications​

PlatformMax LengthMax Size
Facebook240 min4GB
Instagram Feed60 sec4GB
Instagram Reels90 sec4GB
Twitter/X140 sec512MB

LinkedIn video limits will be documented with the LinkedIn provider rollout.

Customizing by Platform​

When posting to multiple platforms, you can customize content for each:

Why Customize?​

Different platforms have different:

  • Audiences and expectations
  • Character limits
  • Hashtag conventions
  • Best practices

How to Customize​

  1. Create your post for all platforms
  2. Click Customize by Platform
  3. Edit each platform's version:
    • Shorten text for Twitter
    • Add more hashtags for Instagram

The system will warn you if content exceeds a platform's limits. You'll need to shorten it before posting.

Using the Media Library​

Uploading Media​

  1. Click Media Library in the post creator
  2. Click Upload
  3. Select files from your computer
  4. Add descriptions and tags for organization

Organizing Media​

  • Folders - Create folders for events, seasons, campaigns
  • Tags - Add tags like "course photos", "events", "pro shop"
  • Search - Find media by name, tag, or date

Media Best Practices​

DoDon't
Use high-quality imagesPost blurry or dark photos
Show real members (with permission)Use only stock photos
Include your course/facilitiesUse unrelated imagery
Keep file sizes reasonableUpload huge files

Writing Effective Posts​

Content That Engages​

Content TypeEngagement LevelExample
QuestionsHigh"What's your favorite hole on our course?"
Behind the scenesHigh"Here's how we maintain our greens..."
Member spotlightsHigh"Congratulations to John on his hole-in-one!"
Tips and adviceMedium"5 tips for your short game"
AnnouncementsMedium"New summer hours start Monday"
PromotionsLower"20% off in the pro shop"

The Art of Hashtags​

Facebook: 1-2 hashtags max, or none Instagram: 5-15 relevant hashtags Twitter/X: 1-2 hashtags integrated into text

Golf-Specific Hashtags​

#golf #course #club
#golfer #golfing #practice
#[YourClubName] #[YourCity]golf

Emoji Usage​

PlatformEmoji Style
FacebookModerate use, friendly tone
InstagramLiberal use, expressive
Twitter/XModerate, attention-grabbing

Using Templates​

Creating a Template​

Save time with reusable templates:

  1. Create a post you'll use again
  2. Click Save as Template
  3. Name it descriptively (e.g., "Tournament Announcement")
  4. Find it later in Templates

Template Ideas​

  • Weekly tee time reminder
  • Weather closure announcement
  • Tournament promotion
  • New member welcome
  • Pro shop sale announcement

Tagging and Mentions​

Mentioning Other Accounts​

Use @ to mention other accounts:

  • Partners and sponsors
  • Golf organizations
  • Local businesses
  • Featured members (with permission)

Location Tagging​

Add your club's location to increase local visibility:

  1. Click Add Location
  2. Search for your club
  3. Select from the results

Post Approval Workflow​

If your club requires post approval:

Submitting for Approval​

  1. Create your post
  2. Instead of "Publish", click Submit for Approval
  3. Add notes for the approver
  4. Wait for notification

Approval Status​

StatusMeaning
PendingAwaiting review
ApprovedReady to publish
Needs ChangesSee feedback notes
RejectedCannot be posted

Drafts and History​

Saving Drafts​

Not ready to post? Save as draft:

  1. Create your post
  2. Click Save Draft
  3. Find it later in Drafts tab

Post History​

View all past posts:

  1. Go to Social Media → Posts
  2. Filter by platform, date, or status
  3. Click any post to see performance

Troubleshooting​

Post Won't Publish​

IssueSolution
Content too longShorten text for the platform
Connection expiredReconnect the social account
Image too largeCompress or resize the image
Video format unsupportedConvert to MP4

Image Not Displaying Correctly​

  • Check image dimensions match platform recommendations
  • Ensure file format is JPG, PNG, or GIF
  • Verify file size is under the limit

Hashtags Not Working​

  • Remove special characters from hashtags
  • Don't use spaces in hashtags
  • Check that the platform has not restricted or hidden your account's posts

Next Steps​