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Scheduling Posts

MarketingAdmin

Plan your social media content in advance with scheduling. Maintain a consistent presence without being tied to your desk.

Why Schedule Posts?​

BenefitDescription
ConsistencyMaintain regular posting without daily effort
Optimal TimingPost when your audience is most active
Time SavingsBatch create content weekly or monthly
Better PlanningCoordinate with events and promotions
Work-Life BalanceSchedule weekend posts during the week

Scheduling a Single Post​

1

Create Your Post

  1. Go to Marketing → Social Media
  2. Click Create Post
  3. Write your content and add media
  4. Select your platforms
2

Choose Schedule Option

  1. Instead of "Post Now", click Schedule
  2. The scheduling options appear
3

Set Date and Time

  1. Select the date from the calendar
  2. Choose the time for posting
  3. Verify your timezone is correct
4

Confirm Schedule

  1. Review the post preview
  2. Check the scheduled time is correct
  3. Click Schedule Post
  4. Your post is queued

Best Times to Post​

By Platform​

PlatformBest DaysBest Times
FacebookWed, Thu, Fri9am-1pm
InstagramTue, Wed10am-1pm
Twitter/XWed, Fri9am, 12pm

LinkedIn scheduling guidance will be added when LinkedIn becomes a connectable provider.

For Golf Clubs Specifically​

Content TypeBest Timing
Tee time availabilityThu-Fri morning
Weekend eventsWednesday evening
Course conditionsEarly morning
Pro shop promotionsFriday afternoon
Tournament resultsWithin 2 hours of completion

Your members are likely checking social media before and after their rounds. Early morning (7-8am) and late afternoon (5-6pm) often work well for golf clubs.

The Content Calendar​

Viewing the Calendar​

  1. Go to Marketing → Social Media → Calendar
  2. See all scheduled posts in a visual calendar
  3. Switch between day, week, and month views

Calendar Features​

  • Color coding - Different colors for each platform
  • Drag and drop - Reschedule by dragging posts
  • Quick edit - Click any post to edit
  • Gaps alert - Highlights days with no scheduled content

Using the Calendar​

ViewBest For
DayChecking specific timing
WeekPlanning the upcoming week
MonthOverview and gap identification

Bulk Scheduling​

Scheduling Multiple Posts​

For content-heavy periods (tournaments, events):

  1. Go to Social Media → Bulk Upload
  2. Upload a CSV with your posts:
    • Column A: Platform
    • Column B: Post text
    • Column C: Date/time
    • Column D: Image URL (optional)
  3. Review and confirm all posts
  4. Click Schedule All

CSV Template​

Download our template:

platform,text,schedule_time,image_url
facebook,"Tournament reminder! ⛳",2024-03-15 09:00,
instagram,"Beautiful morning on hole 7 #golf",2024-03-15 10:00,https://...
twitter,"Tee times available for the weekend",2024-03-15 12:00,

Recurring Posts​

Setting Up Recurring Content​

For content you post regularly:

  1. Create your post
  2. Click Make Recurring
  3. Set the pattern:
    • Daily
    • Weekly (select days)
    • Monthly (select dates)
  4. Set end date or leave ongoing
  5. Schedule the recurring post

Recurring Post Ideas​

ContentFrequencyExample Day
Weekend tee time reminderWeeklyThursday
Member tip of the weekWeeklyMonday
Course condition updateDailyMorning
Monthly newsletter promoMonthly1st of month

Each occurrence of a recurring post can be individually edited or cancelled without affecting other occurrences.

Managing Scheduled Posts​

Viewing Scheduled Posts​

  1. Go to Social Media → Scheduled
  2. See all upcoming posts in a list
  3. Filter by platform or date range

Editing Scheduled Posts​

  1. Find the post in Scheduled
  2. Click Edit
  3. Make your changes
  4. Click Update Schedule or Reschedule

Rescheduling Posts​

Two ways to reschedule:

Option 1: Edit and reschedule

  1. Click Edit on the post
  2. Change the date/time
  3. Save changes

Option 2: Drag and drop (Calendar view)

  1. Open the Calendar view
  2. Drag the post to a new date/time
  3. Confirm the change

Cancelling Scheduled Posts​

  1. Find the post
  2. Click the ⋮ menu
  3. Select Cancel or Delete
  4. Confirm cancellation

Queue Management​

Understanding the Queue​

When you schedule posts, they enter a queue:

  • Posts are sent at their scheduled time
  • The system handles timezone conversions
  • Failed posts are flagged for review

Queue Status​

StatusMeaning
QueuedWaiting for scheduled time
ProcessingCurrently being posted
PostedSuccessfully published
FailedError occurred (needs attention)

Handling Failed Posts​

If a post fails:

  1. You'll receive a notification
  2. Go to Scheduled → Failed
  3. Review the error reason
  4. Fix the issue (reconnect account, update content)
  5. Reschedule the post

Content Planning Tips​

Weekly Planning Routine​

A suggested weekly workflow:

DayActivity
MondayReview last week's performance
TuesdayPlan this week's content themes
WednesdayCreate and schedule posts
ThursdayReview and approve scheduled posts
FridayLight touch—engage with comments

Monthly Content Mix​

Aim for variety in your content:

Content TypeFrequency
Course updates2-3x per week
Member content2-3x per week
Promotions2-3x per week
Educational1-2x per week
Behind the scenes1x per week
User-generated contentWhen available

Avoiding Over-Scheduling​

More isn't always better. Posting too frequently can:

  • Annoy your followers
  • Reduce engagement per post
  • Dilute important messages

Recommended frequency:

PlatformPosts per Day
Facebook1-2
Instagram1-2
Twitter/X3-5

Event-Based Scheduling​

Planning Around Events​

For major events (tournaments, opens, sales):

  1. Create an Event in the calendar
  2. Plan posts leading up to, during, and after
  3. Create a content sequence:
    • Announcement (2 weeks before)
    • Reminder (1 week before)
    • Final call (day before)
    • Live updates (during)
    • Recap (day after)

Tournament Social Media Timeline​

2 weeks before: "Save the date! Annual championship..."
1 week before: "Only X spots remaining..."
3 days before: "Final practice tips from our pro..."
Day before: "Tomorrow's the day! Here's what to expect..."
Day of: Live updates, photos, scores
Day after: "Congratulations to our winners..."

Time Zone Handling​

How Timezones Work​

  • Posts are scheduled in your club's timezone
  • The system converts to UTC for processing
  • Posts go out at the correct local time

For Multi-Location Clubs​

If you have members in different timezones:

  • Consider peak hours across all locations
  • Or create location-specific posts scheduled for local optimal times

Troubleshooting​

Scheduled Post Didn't Go Out​

CauseSolution
Account disconnectedReconnect and reschedule
Platform outagePost went to retry queue
Content violated policyReview and edit content
Scheduling in the pastAlways schedule for future

Wrong Time Posted​

  • Verify your timezone settings
  • Check if daylight saving time changed
  • Review the calendar time vs actual post time

Next Steps​