Skip to main content

Journey Analytics

MarketingAdmin

Understand how your journeys are performing and where to improve.

Accessing analytics​

  1. Go to Journeys
  2. Click on any journey
  3. Analytics are displayed on the detail page

Key metrics​

Enrollment metrics​

MetricDescription
Total EnrolledAll customers who have entered
Currently ActiveCustomers in the journey now
CompletedFinished all steps
Exited EarlyLeft before completion

Engagement metrics​

MetricDescription
Email Open Rate% who opened emails
Click Rate% who clicked links
Response Rate% who took action
Unsubscribe Rate% who opted out

The funnel view​

The funnel shows drop-off at each step:

Enrolled: 1,000 (100%)
    ↓
Step 1 (Send): 950 (95%)
    ↓
Step 2 (Wait): 920 (92%)
    ↓
Step 3 (Send): 880 (88%)
    ↓
Completed: 850 (85%)

Look for big drops between steps. They indicate where customers are disengaging.

Step-level metrics​

Click any step to see its specific metrics:

Send step metrics​

  • Delivered
  • Opened
  • Clicked
  • Bounced
  • Unsubscribed

Wait step metrics​

  • Entered
  • Waiting
  • Advanced
  • Exited

Condition step metrics​

  • Yes path: X%
  • No path: Y%

A/B test results​

For journeys with Split steps:

VariantSentOpensClicksWinner?
A50045%12%
B50052%18%Yes

See A/B Testing for details.

Time analysis​

Time to completion​

  • Average time to complete the journey
  • Helps optimize wait steps

Best send times​

  • When customers engage most
  • Optimize future journeys

Troubleshooting with analytics​

Low enrollment​

  • Check trigger segment size
  • Verify journey is active
  • Review re-entry settings

High drop-off​

  • Content not relevant?
  • Wait too long?
  • Too many steps?

Low opens​

  • Subject line issues
  • Timing problems
  • List fatigue

Low clicks​

  • Weak call-to-action
  • Content mismatch
  • Technical issues

Exporting data​

To export journey analytics:

  1. Click Export button
  2. Choose format (CSV, Excel)
  3. Select date range
  4. Download

Next steps​